oh fucking hell...
Why do I get the feeling myself (camera toss technique) and my good friend Alan Jaras (refractography), and perhaps a few other specialists in illuminating photography were collectively jipped (while simultaneously complimented) by BMW and the crew at Virtual Camera and GlassWorks, taking such seemingly direct inspiration (perhaps to the extent of copying/recreating) our work style in a for profit context. Not sure how I feel about that, obviously my earlier postings about the thefts of creative ideas for advertising speaks pretty well to the topic.
Just watch the vid, you decide.
In the end i’ll probably feel complimented, but the initial reaction is not quite that one.